La picena
The main criteria in our selection of a European manufacturer of GREEN DIAMOND tyres are related to the quality of the products as well as to the company culture and ethics which need to match our values. After several contacts with different European manufacturers, we chose La Picena, a company located in Ascoli (I), founded in 1965. The quality of their products as well as the human relationship we developed finally made the difference.
A family run business with a strong company culture, Le Picena is actually managed by the brother and sister De Angelis. Distributing their products on the whole Italian territory, the company opened up their export market in 2007 through our common partnership of exclusive distribution through RUPP SA located in Switzerland.
